Once viewed as unwelcoming to the LGBTQ community, popular online matchmaker eHarmony has gone through a queer-friendly rebranding of late. The site, which boasts more than 2 million messages a week, ...

Dating's a numbers game. But, one dating site's assertion that it applies a "scientifically-proven matching system" has resulted in the banning of an ad on the London Underground for making misleading ...

It’s commonly expected that the journey to true love will be sprinkled with deception, but the British ad industry’s self-regulatory watchdog doesn’t believe that should include billboards. The ...

(CNN Money) -- All you need is love... and accurate advertising. Online dating website eHarmony has been barred from using ads that claim it offers a "scientifically proven matching system." The ...

The UK Advertising Standards Authority (ASA) recently banned an ad from online dating site eHarmony which assured those looking for love that it was a "scientifically proven" matching system. The ...